Product Reviews on Niche Blogs – New Marketing Approach for Ecommerce Businesses?

If you run an ecommerce store or website then this post is surely for you to learn why you should turn your focus towards getting your products reviewed by influential bloggers in your industry.

Getting your products reviewed by well-known bloggers, who own a blog in your niche and have a big user base, is growing as a great technique to bring awareness around your product and drive relevant visitors. There are several reasons why people are looking at this approach as a new way of marketing their product and brand. Below are the most important ways in which Product Reviews on Relevant Blogs are going to help your e-commerce business:

1. Relevant Traffic – As you’re going to target the relevant niche bloggers who have a good authority blog that matches your products theme, so the traffic that will be leading to your product page will surely be the relevant traffic. Basically, those users will actually be the ones that felt interested in your product, hence resulting into more sales.

2. Search Engine Ranking Benefits – In most of the cases, the blogger who is going to review your product on his blog must provide a linkback to the product page which is actually hosting the product on your website. This approach will surely help the readers of his blog, however, along with that your website is getting a quality backlink which will surely impact your search engine rankings positively.

3. Brand Awareness – Branding is one of the most important aspect for any ecommerce store as people are getting more brand conscious today than ever. So, even if you have good rankings or get decent traffic you still have to present yourself as a popular brand. So if influential bloggers in your niche are talking about your products, then surely they’re strengthening your brand value by recognizing you in front of their audience.

So, start researching around some influential bloggers in your industry and look out for the opportunities to get them convinced to review your products. In my next post, I will be going to cover how you can find and connect with such reputed bloggers and the tips on how to stand out of the crowd to get noticed.

Share your thoughts in the comments section below, if you already have or are looking forward to leverage this great marketing tactic for your ecommerce store.