Digital Marketing May 15, 2009 Last Updated: May 15, 2009


Choosing the right outsourcing company for your business is similar to choosing a partner who is compatible with your work ethics and works towards the overall success of your company. Evaluation is crucial and should not be delayed, but researching different outsourcing companies must be done in a careful and precise manner.

Communication is important when receiving services to properly align the overall goals of your project. Discrepancies in communication can hinder faster time-to-market, efficiency and productivity from the virtual team. Communication challenges can be handled by putting together a communication plan, bridging cultural differences, developing a common glossary of terms, task assignments through collaborative environments, weekly project meetings through video conferencing, and extensive quality assurance measures.

To capitalize on the success of your projects, be prepared to provide a clear and concise documented requirements to the potential company. Ask for demonstration of their solutions to see if they are attuned with your business needs. Review case studies and pay close attention to the company’s track record. Ask for references from businesses that are similar in size and that are in your region.

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