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    How to Avoid the Risk of Password Hacking?

    February 20th, 2013

    Deloitte’s prediction: In 2013 more than 90 percent of user-generated passwords will become easy for hackers to hack within a few seconds, including those which are considered strong by IT departments.

     

    By now, you all must be aware of Deloitte’s this latest prediction, which states that how our all password protected data has become vulnerable to hacking. The prediction can be supported by the fact that about 250,000 user passwords of Twitter have been hacked just recently. However, the question that comes to mind is that how is this possible?

     

    Earlier a password with at least eight characters, including mixed-case letters, at least one number, and one non-alphanumeric symbol was considered by strong by IT departments. However, with fast changing technology and related human behavior, this “strong” password has now become quite vulnerable to hacking.

     

    It is not that hackers go to a login page and start guessing the password. They have actually started knowing the general human behavior. Firstly, it is difficult for most humans to remember an eight-letter password. Moreover, adding letters and other odd symbols makes the task of remembering even more difficult. So, users often create passwords that relate to their language and experience. Also, it has been observed that out of 32 different symbols that a keyboard has, users mainly use 6 in their password as they feel trouble distinguishing between many of them.

     

    Now, coming to the technology part, it is important to know that there have been many advances in hardware to hack passwords in the recent years. Also, ‘crowd-hacking’ has now made it easy for hackers to hack the passwords much speedily and easily.

     

    How Can The Risk Of Password Hacking Be Avoided? 

    • Adopting Stronger Passwords: By strong password, it is meant that a user should create a long password with a minimum of 10 characters using both upper and lower case.  However, many users avoid doing it as it takes longer to enter passwords on mobile devices. While an average user takes around 4 to 5 seconds to enter a 10 character password on a computer, he/she takes to 7 to 10 seconds to enter password on a smartphone that has a keyboard and 7 to 30 seconds on a touchscreen phone.

     

    • Storing Usernames and Passwords in Encoded Form: In order to be safe from the web of hacking, you should always store your usernames and passwords in coded form. If not this, passwords should be at least cryptographically hashed so that hackers are restricted to only dictionary attacks.

     

    • Making User Authentication Stronger: It is an idea, which is more reliable and is looked upon by many. Instead of needing only an account name and password to gain access, multiple identification factors should be introduced, such as, sending a password to the user’s mobile or introducing a biometric feature like fingerprints. This process can certainly bring a halt to all the hacking activities.

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    Posted in Technology | No Comments »

    Software Outsourcing: Helping Businesses Grow

    February 15th, 2013

    Without a doubt, outsourcing custom software development has become very popular among businesses today. It has become one of the most viable options for getting your software needs fulfilled at nominal cost and within specific time limit.

     

    In the past, every business addressed its software development needs itself using its own IT department due to which was not able to focus on its core business needs while wasting a lot of time and IT budget. But the outsourcing tide has made it possible for companies to accelerate the speed in addressing their important internal IT initiatives process immensely. The main benefit of software outsourcing lies in the fact that it reduces the costs of the company in managing their IT functions while saving the important IT budget and internal resources to invest in other important critical internal initiatives.

     

    However, according to a recent study conducted by Accenture, most of the software companies are unable to recognize the full value of their partnership with a software outsourcing company. This is because the companies mainly focus on cost reductions and are unaware of the necessary management and transition processes. Outsourcing can, actually, bring to your business a wide range of benefits other than reduction in costs and time, such as,

    • Dealing with Resource Demand: Need for resources always go up and down in a company. If you appoint at high level your resource utilization suffers and if you target the bottom you cannot react to market needs. Outsourcing software development work helps resolving this problem.
    • Focus on Core Competency: Software outsourcing companies help you in dealing with all the non-critical functions, thus enabling you to focus on core competency areas of your business.
    • Continuous Training: In an outsourcing agency, the employees are trained continuously and their skill sets are updated and upgraded according to the latest trends of the market. This reduces the risk of failure and helps your business grow at a steady speed.

    There are now a number of outsourcing companies available in the market. However, what is important is to see whether their solutions are a fit to what your business and business processes require. The best solution provider is the one who accommodates the uniqueness of each business and tailor its solutions according to what is needed. Also, you should try and seek services of an outsourcing firm, which is trusted by many. This would enable you to drive your business towards your goal.

     

    Lastly, software outsourcing has grown to become a strong force in the outsourcing industry today. Outsourcing companies, which are dedicated towards their work, can really help your business a long way, thereby, allowing you to create a mature and time-tested outsourcing environment for its clients.

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    Posted in Outsourcing Software Development | No Comments »

    AdWords Enhanced Campaigns Hands-On

    February 11th, 2013

    Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). Advertisers can expect to see a banner offering the chance to upgrade.

     

    All campaigns will be automatically upgraded by “mid-2013″, but we’ve gained access in a few places already and wanted to explore what’s new in a hands-on review. For advertisers planning their strategy for using enhanced campaigns, here’s the good, the bad, and the clunky in this new system.

    1. R.I.P. Mobile Specific Campaigns

    Account management is being streamlined by having desktop and mobile exist together. It’s still possible to turn mobile campaigns off with a bid modifier of -100%, but it’s never possible to turn desktop off.

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    device-computers-mobile-tablets

    It also appears in the accounts that we’ve upgraded so far that Google is pitching mobile CPCs cheaper than desktop. This could present opportunities for higher click volumes for advertisers who haven’t paid close attention to mobile previously; though with a default setting of 10 percent lower than desktop, Google is still targeting a level higher than many more savvy advertisers will be achieving currently.

     

    The other tweak this change will necessitate is the separation of display and search campaigns. This has always been best practice for any knowledgeable advertiser, but with enhanced campaigns anyone leaving things combined will now lose device targeting capability in display campaigns.

    2. Extensions Set at the Ad Group Level

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    It’s now possible to set extensions at an ad group level. At the moment this applies to sitelinks, call extensions, app extensions, and offers (U.S. only).

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    For sitelinks this comes with a bigger change in functionality. The individual links now exist as separate entities, rather than as one block defined at the campaign level. You can now mix and match links, have some individual ones defined as mobile only and get comprehensive performance data, which had been sorely lacking previously.

    3. Free Phone Calls

    Call metrics, Google’s phone call tracking system, has had a price reduction. Calls generated from tablet and desktop were previously charged at a minimum cost of £1 in the UK. This cost has now disappeared, meaning calls from any device are now free.

     

    Google has also included a bit more detail. Call conversions data still isn’t available at a keyword level, but there is data against ad ids, which is a plus.

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    4. Location Targeting

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    Location targeting is no longer just on or off. One campaign can hold many locations with different bid modifiers.

     

    What isn’t clear is what happens if you have overlapping radius targets – if you want to bid 50 percent higher within a 1 mile radius, 25 percent higher within a 5 mile radius and run default bids within a 15 mile radius, it’s not clear whether the overlapping radii targets will conflict.

    5. Scheduling

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    The visually appealing interface for ad scheduling has gone but in its place is a list-based control. This is less useful in the AdWords interface currently.

     

    If you have a lot of dayparts it’s an arduous task setting bid modifiers, even if you want the same pattern every day. You can still copy scheduling between campaigns, although not between enhanced and standard.

    What’s Missing?

    Bid modifiers are currently a blunt tool and are simply aggregated when multiple modifier types overlap.

     

    You can’t boost mobile bids at lunch time and then desktop bids in the afternoon, despite that being an ideal response to expected user behavior. Google produced a lot of data suggesting this was the right thing to do when they first started pushing mobile heavily, so it’s surprising that this option isn’t available immediately.

     

    This may be additional functionality that will appear over the course of the rollout or beyond, but it’s also possible that this is a case of breaking things short-term to fix them long-term. Hopefully down the line Google will move further toward user-centric cross-device attribution, meaning this kind of fine control may be reserved for this next step, if and when it comes.

     

    Enhanced campaigns are brand new to most AdWords users and will doubtless generate a wealth of new possibilities, and problems.

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    Posted in Digital Marketing Services | No Comments »

    A/B Testing Now in the Mobile App World

    February 5th, 2013

    A test long used in the world of web to make sites appealing or increase e-commerce sales has now started making its presence in the mobile app industry.

     

    A/B testing is basically a procedure that allows you to test changes to your page against the current design. As the name implies, here, two versions, A and B are compared, wherein, version A is mostly the currently used version and version B is the modified one. This test is conducted with an aim to determine which version will get the best response from the visitors.

     

    While A/B testing is a common practice for websites, the case is not the same with mobile apps. However, the efforts are being made by the industry experts to make A/B testing a common practice for mobile apps too.

     

    Why A/B Test A Mobile App?

     

    A/B testing is one of the most effective tools available to improve your business performance. Whether you are interested in more sign-ups, more engaged users, or more effective marketing, A/B testing helps you a great deal. It shows different variations of your application to users and then measures the effectiveness of each variation.

    However, while it is easy to leverage the power of A/B testing on web products, on a mobile device that is a little tough, especially for apps which are native. If we particularly talk about iPhone, the process of A/B testing can be a slower iteration cycle because you have to push every test through the app store and wait for users to update. But the solutions to resolve these issues are being looked for by the industry experts.

     

    Lastly, A/B testing can be an incredibly powerful tool in the mobile app industry to determine positive results from users. The wait is just for a solution from the industry experts to make this process of testing as effective as it is in the web world.

    Posted in Mobile Application Development | No Comments »

    How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps

    February 1st, 2013

    2012 saw plenty of changes in the SEO industry. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing.

    While the search landscape has grown and matured, it presents several challenges as well as opportunities to take enterprise SEO to a new level in 2013.

    The growth and importance of enterprise SEO, and the fusion of search, site, and social fueled by advancement and integration of technology brings opportunity to scale our search and integrated marketed efforts.

    What do actual brands and customers see as key areas of focus in 2013? To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global Enterprise SEO Survey.

    Marketers from every industry – including retail, technology, financial services, eCommerce and hospitality – shared their priorities for 2013. What follows are some of the key key findings and further analysis and takeaways.

    1. Global SEO & Ranking is a Key Priority

    • Over two-thirds of marketers surveyed state that global ranking is going to be important in 2013.
    • 27% of marketers surveyed state that global ranking is going to be much more important in 2013.
    • 48.7% of marketers recognize the importance of optimizing for Baidu in China.

    This reflects the growth of global search as customers look to dominate international growing markets and rankings.

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    Enterprise SEO marketers see tremendous value in global SEO. For many, global SEO targeting higher rank in global engines is a top priority since it is a gateway to increase leads, conversions and revenue.

    Global SEO also boosts marketing ROI by providing a greater return on marketing investments. In addition, it also allows marketers to maintain brand consistency online and globally while accommodating local differences. A global, connected approach to SEO marketing addresses these needs.

    Other important factors on global SEO to consider for 2013 are:

    • Discovering keywords relevant to global audiences such as utilizing Bing in France.
    • Discovering competition for keywords relevant to local audiences.

    2. Local & Blended Search are of Massive Importance in 2013 Compared to 2012

    • 41% of marketers state that optimizing for local search is more important.
    • 36% of marketers state that optimizing for local search is much more important.
    • 71% of marketers also stated that it will be more important to adjust their SEO metrics to SERP changes such as pages within Google’s 7 results.

    2-local-search

    To address the local nature of today’s SERPs in 2013, marketers need to optimize their web presence, and vary SEO strategies by location. To drive SEO performance in local search markets, marketers will seek more insight into rank performance by geography.

    3-blended-rank

    • 41% of marketers state that measuring blended rank will be more important in 2013.
    • 28% of marketers stated that it will be much more important.

    Since August, Google has been serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.

    3. A Page-Based Approach to SEO is Very Important Going Into 2013

    • 33% of marketers state that a page based approach to SEO is going to be much more important in 2013.
    • 42% of marketers state that it is going to be more important.

    In 2013, taking a page-based approach (as opposed to just a keyword driven approach) is going to be an important factor in your SEO strategy. Marketers often struggle to identify all the areas for enhancement across numerous pages with varied page structure, code, internal backlinks, text length and writing styles, and are left with a time consuming, burdensome and ineffective process.

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    Having a 360-degree analysis of all factors affecting rank of a page for all targeted keywords and then optimizing these factors is part of a winning 2013 strategy. Ensuring you have balanced on-page and off-page strategy is key to success

    • 74.5% of marketers also stated that utilizing SEO technology to provide these balanced recommendations is more important in 2013 than it was in 2012.

    4. Content Creation & Management, and Enterprise-Level CMS Integration Takes Center Stage in 2013

    • 80% of marketers will focus more on content creation and management.
    • Over 50% of these will focus much more on content creation and management.
    • 67% of marketers view blogger outreach and article creation as of most value.
    • 78% of marketers view social media engagement as of most value.

    Taking a planned, detailed, and holistic approach to content across all digital media channels is very important to SEO success in 2013. Producing, managing, and sharing content is going to be a key priority for search marketers.

    5-type-of-content

    • 23% of marketers also stated that embedded SEO capabilities in their CMS will matter much more in 2013.
    • 43% of marketers also stated that embedded SEO capabilities in their CMS will matter more in 2013.
    • 31% of marketers also stated that social sharing of quality content will be much more important as a means to improve rank.
    • 49% of marketers also viewed this as more important in 2013.

    5. Being Panda & Penguin Proof is an Essential Part of Content Strategy in 2013

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    • 36% of marketers stated that flagging Panda violations is much more important in 2013 compared to 2012.
    • 38% of marketers stated it would be much more important.

    Panda updates in 2012 have driven a change and focus in marketing strategies and hence the shift to content production (#4) as part of the SEO process. Producing quality content and engaging via social media is vital in order to boost your SEO strategy in 2013. Also, SEO technologies need to identify thin content, duplicate content, and bad practices such as keyword stuffing.

    7-penguin

    • Over 50% of marketers state that analyzing internal links for every page in their domain is more/much more important in 2013 than in 2012.
    • 36% of marketers stated much more.
    • 30% of marketers state that utilizing SEO technology to automatically flag Penguin violations and provide compliance recommendations is much more important in 2013.
    • 40% of marketers stated it would be more important in 2013.

    SEO technology in 2013 will play a vital role in helping marketers identify violations and provide recommendations on anchor text stuffing, low quality links and having too many links from the same source.

    6. Understanding Social Media Trends is Important to Drive Social Sharing in 2013

    • 68% of marketers place more importance on identifying topics trending in social media in order to drive social sharing for pages relevant to these topics and improve rank.
    • 86% of marketers state that Facebook represents a top priority in 2013.

    8-social-channel

    Not only does social positively influence SEO, it also drives traffic. Listening to the Twitter “firehose” of data and seeking the keywords and pages optimized for search drives great impact in social media.

    Conversely, leaning on social and measuring its influence on search is going to become more and more important during the course of 2013.

    Integrating your search and social efforts brings better brand visibility and higher conversion rates. Understanding the correlation between social sharing of your pages and rank for these pages should form part of your 2013 future proof planning. Optimizing for Facebook and Graph Search should also be a key part of social SEO strategy.

    7. Optimizing for Mobile & Tablets Will be Very Important in 2013

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    • 52% of marketers stated that optimizing their sites for mobile is going to be much more important in 2013 compared to 2012.
    • 36% of marketers stated it would be more important.

    Mobile is an important factor in search, and this will play a much bigger role in the 2013. Computers are no longer encased in desktop or laptop coverings and search does not happen only on 1024×768 screens.

    We have not only seen a rise in smartphone activity in 2012, but also significant activity in tablet computing. As tablets become more popular among consumers, more companies are redirecting their dollars to explore new opportunities in tablet marketing. With tablet computers, there will be different conversion metrics, different keywords to optimize for, and other considerations in 2013.

    8. Focusing on the Business of SEO is Vital to Project Returns

    • Over 80% of marketers realize that projecting return on revenue and conversions is of greater importance.

    The most dynamic SEO marketers want to understand the business value of SEO projects to assess the ultimate impact of SEO on their business.

    10-business-and-forecasting

    Quantifying the value of SEO in 2013 allows them to make a business case to executives for investments while allowing them to focus on opportunities that promise the maximum results such as revenue and cost savings.

    9. Integrity & Security of Data is of Key Importance in 2013

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    • Over 70% of marketers state that data integrity and enterprise security is going to be more important in 2012 than in 2013.

    Data integrity encompasses accuracy, trust worthiness of data sources and uninterrupted availability of SEO analytics. In 2013, we’re going to hear a lot more about big data and enterprise eearch.

    The integration and blending of search, social, local, mobile and all forms of user data means that you need to ensure your marketing technologies are built for scale. This includes having the ability to track billions of keywords and pages, large volumes of location-specific data and social signals.

    10. SEO Will Have Much More Attention From the CMO in 2013

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    • 46% of marketers state that the SEO function will have a greater strategic importance at C-level in their organization.
    • 19% of marketers state that it will be of much more strategic important.
    • Over 70% of marketers also stated that they will look to integrate marketing data across channels and measure cross-channel ROI, compared to 2012.

    Ranking on top of search engine results takes a concerted and collective effort. SEO success requires teamwork and alignment between people with different goals and agendas, such as: SEO managers, web developers, content writers, category owners, press relations, marketing executives and more.

    The convergence of SEO, social media and content marketing will mean that CMO’s in 2013 will take much more notice of measurable SEO practices and integrated marketing practices.

    Conclusion

    In order to future-proof your enterprise SEO efforts in 2013, it is vital to understand and turn 2012 challenges into 2013 opportunities. As marketers look to integrate the search, social and digital marketing efforts the importance of forecasting, measuring, and optimizing sites and content plays a much bigger role in organizations across multiple disciplines.

    Posted in Digital Marketing Services | No Comments »

    Disappointed with the SharePoint Look and Feel? Outsource to SharePoint Branding Experts

    January 28th, 2013

    SharePoint has come a long way in terms of user interface and navigation in the recent years. However, providing a user interface which reflects your organizational brand identity is not easy. Any organization possesses the need to represent and promote their brands effectively with both the external and internal stakeholders. Branding is important as it helps the organization in improving usability and user adoption of the technology, majorly.

     

    SharePoint branding though is not an easy task and requires thorough knowledge of traditional web design as well as developer expertise yet given enough time, money and resources you can brand SharePoint to look like anything you want. And this is where the SharePoint branding experts come in play.

     

    The SharePoint branding experts help you in reproducing your brand identity effectively and efficiently in both intranet and internet facing sites. The main reasons why companies opt for SharePoint branding experts include,

    • Novelty: Novelty and uniqueness is the biggest demand when it comes to SharePoint branding. This is because SharePoint branding lets an individual to connect with the organization in a positive way. If the website will not have the element of novelty and uniqueness in it, SharePoint branding will not be of any worth. In outsourcing SharePoint branding, you can expect a better end result from the agency, as they have expertise in all facets of SharePoint Design, which helps them to deliver a better product. Also, with a huge team of the same background, new ideas generate more easily, which is not possible in-house.
    • Time: It is one of the major factors why companies outsource SharePoint branding. Companies, generally, do not have the time to focus on SharePoint branding as they have to concentrate on other important aspects of their business. In such a scenario, companies prefer outsourcing SharePoint branding to experts.

    However, one other major reason why companies outsource SharePoint branding is the service quality provided by the service providers.

    • Development of customized themes in order to convey the desired style and branding of the organization.
    • Implementation of style sheets, templates, definitions etc. to provide desired look and feel.

    ISHIR is one of the leading SharePoint branding experts and has an experienced design team, which provides many services such as customizing themes and templates, master page layout, CSS, site definitions, Microsoft SilverLight, administer controls for personalization, etc.

     

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    Posted in Microsoft SharePoint Development Services | No Comments »

    Mobility: A Paradigm Shift for Enterprises

    January 24th, 2013

    Technology has dramatically changed the way of working in the recent years and it is the collation of powerful mobile computing devices that has changed the way people use technology and work with information on the go.

     

     

    The mobile technology has almost replaced the desktop technology and is continuing to do so. The wide variety of mobile applications has made going back to desktop and laptop technology inefficient. However, developers are these days striving to bring wide variety of desktop applications to mobile platforms. But it is not just copying the desktop features to mobiles; it is making the business process more efficient by leveraging the mobile gadgets currently available in the market today.

     

    Due to mobility, the enterprises across the world have seen a major shift. For every business there are two crucial aspects. One is the effective and efficient employee force and other being the long lasting customer relationship. With the help of enterprise mobile app development, one can manage both crucial aspects with a great ease. The mobility feature of the enterprise apps is the major attraction.

     

    But the rapid advancement in mobile technology has also left many companies at a disadvantage whose core business is not in software development. In such a situation, outsourcing of mobile application development is a viable option. The outsourcing companies have the ability to make your organization leverage the power of mobile by making you more profitable while reducing your costs and increasing sales.  These outsourcing companies develop mobile apps according to your specific business needs and budget considerations. Nevertheless, it is significant to keep some considerations in mind while dealing with mobile app development outsourcing.

     

    • Clearly Laid Out Specifications: You must always give clear specifications to the outsourcing agency regarding how you want your app to be. Specifications should be given regarding what the app is expected to do, how it should look and who the target audience is. This helps them to deliver exactly what you aspired for.  Knowing the objectives of the application can help define an effective solution to overcome the business challenges using the desktop system.
    • Constant Communication: The business lead of the company should be constantly in communication with the app developer to know the progress of the project. This would also help you in building good working relations.
    • Operating platforms: The new landscape also brings new development environments – including, what devices to target, which undoubtedly is a very crucial point, while developing a mobile app. The choice is between native and cross-platform tools are making things more complex.

    In nut shell, mobile technology is certainly, the future of communication and collaboration. There have been abundant signs that the phenomenon is finally starting to emerge as a serious market force. As far as outsourcing is concerned, it is definitely an answer to most of the development projects to a reliable offshore provider.

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    Posted in Mobile Application Development | No Comments »

    5 Content Marketing Mistakes You Must Avoid

    January 22nd, 2013

    The creation and distribution of content online is one of the best methods to attract more customers to your business. With this, content marketing is fast getting popular with more and more companies looking out for ways to market their content in the most efficient manner.

     

    According to the reports available, content marketing has doubled in popularity as a search term in the last two years. This clearly indicates that how popular the concept of content marketing has become. However, marketing one’s content is not as easy as it seems. Most companies adopt wrong content marketing techniques, which leads to poorly executed campaigns that do not really work.

     

    Given below are some mistakes that you must avoid while planning and implementing your content marketing strategy.

     

    Inappropriate and Boring Headlines

    A headline is what readers look at the first place. Thus, headlines should be such, which compel the audience to read your content. It should not only grab readers’ attention but also hold the people’s interest. Also, it should be simple and easy to understand. However, you must also remember that the headline should not be irrelevant to the content.

     

    Not Considering the Audience

    Always remember that different content pieces are written for different types of audiences. For instance, an article written for young professionals and an article written for high level executives will differ a lot. Thus, you should always keep your target audience in mind before starting with any article, blog, etc.

     

    Not Considering the Quality of Content

    In today’s competitive scenario, it is the quality of content that matters more rather than the quantity. Badly written low quality content can hurt the reputation of your business and can take away your potential customers. Thus, you should never compromise on the quality of content.

     

    Irregularity in Content Creation

    Irregularity in creating and publishing quality content is a practice that you should completely stop. The reason being, it can affect your search engine rankings badly. Therefore, regularity in content should always be at the priority of your business.

     

    Having No Marketing Plan

    If your social media marketing program has no strategy regarding what are your goals, and how are you going to meet and measure those goals, then your marketing efforts might go waste. So, you should always make a comprehensive content marketing plan, which will not only save your time but will also make the complete process of marketing much easier.

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    Posted in Digital Marketing Services | No Comments »

    10 Outdated SEO Techniques That Can Affect Search Rankings

    January 16th, 2013

    As you must be aware, the Search Engine Optimization (SEO) industry is going through a phase of transformation and up gradation. The year of 2012 witnessed lots of changes or updates in Google algorithms, including, 13 Panda updates, changes to actual search results pages, the Knowledge Graph  and the list goes on.

     

    The updated Google algorithms mean new strategies for SEO. It also means bringing a halt to various outdated SEO techniques so that your website does not get affected in the search rankings. Given below are the 10 most outdated SEO techniques that need to be stopped immediately.

     

    Duplicate and Plagiarized Content

    When we talk about content, the first thing that comes to mind is an old saying, “Content is King”. The phrase seems perfect looking at the present scenario of SEO world. Today, the need of the hour is to have ‘good quality’ content. This means that all the content you publish on your site should be unique and original. Publishing of duplicate or low value content will not work anymore and can lead to low ranking of your site.

    Keyword Stuffing

    While earlier the technique of artificially stuffed keyword density worked well, this completely needs to be stopped now. The reason being, too much of keyword stuffing makes the content unreadable for readers. Thus, a same keyword can be used maximum for 3 to 4 times on one page now.

    Article Submissions

    Earlier, while article submissions were just a way to get few links back to the website, this SEO technique needs to be stopped now. Instead of going after easy links, the need is to work on some quality posts that can add some value to your site.

    Press Releases with No News

    Doing press releases that are not newsworthy just for the sake of links are a mere wastage of time. Thus, this activity needs to be brought to a halt as it can bring your site low in ranking.

    Low Value Linking

    Remember, Google does not like pages that largely consists of links or looks like a single link-list. Thus, you should always try and make the link part of your content. This will provide your link an added value.

    Doorway Pages

    While earlier, visitors were redirected to other pages with the help of doorway pages, this SEO technique ought to be stopped now.

    Interlinking

    You need to be very cautious while interlinking your websites as if done wrongly, search engines detects that easily and your website is penalized in some way or the other.  

    Paid Linking

    Google has been on the warpath for paid links for quite some time now. Thus, the need is there to remove all paid links unless they genuinely generate high quality, targeted traffic that makes the link worthwhile.

    Focusing Only on Google

    Remember that Google is not the only search engine and SEO is not the only technique to drive high traffic to the website. PPC, guest posting, and social media marketing too can prove highly valuable methods of generating traffic.

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    Posted in Digital Marketing Services | No Comments »

    Google Brings Free WiFi to Manhattan

    January 10th, 2013

    Google has announced that it will start to offer free WiFi in some parts of the Manhattan area.

     

    The search giant will rollout free WiFi in the Southwest Chelsea part of Manhattan. Free WiFi will be available outdoors and in public spaces of the area.

     

    The deal comes following Google’s decision to build an ultra fast broadband network in Kansas City.

     

    “Each day access to the Internet becomes more and more important to finding a good job or getting a good education, and this neighborhood-wide wireless network will provide that resource to hundreds of thousands,” said New York Senator Charles Schumer at a press event for the announcement. ”This cutting edge wireless network will help to cement New York’s reputation as a leader in technological development, will help the city continue to attract business and grow our booming Silicon Alley, and will take us one step closer to our goal of becoming the most well connected city in America.”

     

    The free WiFi offer comes in a partnership with the Chelsea Improvement Company, New York Mayor Michael Bloomberg, and New York Department of Information Technology and Telecommunication. The operation will be the largest free public WiFi offering in the state of New York.

     

    Google operates its New York offices in the Chelsea area where the free WiFi will be located. The company offers a similar service in Mountain View, California where its main headquarters is based.

     

    The search giant also opened up a fiber optic broadband network in Kansas City two years ago. Google’s pay-to-use network offers 1Gbit/s connection speeds to users. The company has said it would like to roll out similar networks to other cities in the future.

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