In an attempt to simplify their ad products, Facebook unveiled numerous updates to its Ad Manager platform to help you garner, consolidate, and analyze information.
Customized ad reports
You can now personally customize your report results by choosing specific metrics to include, enabling you to organize data in a way you see fit. Metrics such as cost per page like, cost per conversion, and cost per click can all be pulled into one spreadsheet. This data integration can increase efficiency by enabling marketers to consolidate various data sets into fewer spreadsheets.
Expanded capacity to measure reach and other key metrics
Arguably the top social marketing challenge is how to measure ROI—a hefty problem considering that marketing managers are most interested in increasing their ROI and getting the most utility out of their advertising dollars. The new additions Facebook introduced promise to help you better measure ROI. The updates provide the ability “to measure reach and frequency across any date range for their ad, campaign or account.” You can dissect the data for any ad campaign over any period of time, giving teams the ability to analyze the relative profitability of any particular ad or campaign. These new metrics also allow for easier comparative analysis of individual projects and allow you to dissect the particular reasons for success or downfall of certain ads. These expanded metrics, combined with the new ability to measure clicks, unique clicks and CTR, promise to be lucrative tools. The ability to better measure CTR and ROI helps to reconcile some of the difficulty of prioritizing one over the other due to the quality measure determinates set by search engines like Google.
Improvements in audience measures
One problem that many social marketing campaigns experience is the inability to appropriately reach out to their audience. The new updates include a breakdown of marketing performance by age, gender, country and placement. Feedback obtained from these enhanced demographic measures can help you better narrowcast ad campaigns to particular audiences in order to lessen the waste of marketing capital.
“Continuous improvement requires systematic evaluation.”—Anonymous. These new Facebook tools provide the opportunity for greater systematic evaluation, now it is just up to you to utilize them in order to improve your FB social marketing campaigns.
- Digital Transformation
- Bookkeeping and Accounting Services
- Big Data Analytics
- Microsoft Windows Server
- Open Source
- Managed Security Services
- Artificial Intelligence
- PSD Slicing
- Developers Corner
- Pay Per Click (PPC)
- Mobile Application Development
- Managed Hosting
- Microsoft .NET Custom Development
- Software Testing
- Microsoft SharePoint Development
- Microsoft Windows Azure
- Offshore Development
- Outsourcing Software Development
- Microsoft Office 365
- Non-Profit IT
- Application Virtualization & Packaging
- Digital Marketing
- Search Engine Optimization (SEO)
- Social Media
- Website Development
- Cloud Computing
ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.
We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.
Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.