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The World Wide Web is a big hub of information. Being internet the new face of marketing, it is vital to have a good online presence for your business. However, to be successful in online world, you must always be aware of what is being said about your business. But it is almost impossible to explore each and every website or social media network to look out for reviews about your brand.


Google Alerts can help to a great extent to simplify this task for you. You simply have to set alerts for the queries you’re interested in say the mentions of your brand name, what your competitors are upto etc. Google Alerts will keep you sending alerts or emails whenever it encounters a result relevant to your query, as simple as that.


However, Google alerts can be an amazing tool, especially for SEOs and businesses, yet it is mostly overlooked. Here, we’ll share some innovative yet very basic Google Alerts usage tips, which can help you leveraging brand, authority, traffic, competitors’ strategy, link building opportunities and a lot more.

Monitor Your Brand and Products


Setting alerts for your brand name or business website or products etc., can help you in knowing what feedback your business is getting from the online community. You can leverage it for clearing any misconceptions about your business or products, answering any query being asked about your services, thanking your customers for writing any positive comments about you etc.


Spying on Competitors’ Strategies


Google Alerts offer an efficient but easy way to spy on your competitors. You simply have to setup alerts mentioning your competitors’ names & websites, and whenever Google sees any result mentioning their name, you’ll be informed right away. This way you can keep an eye on what your competitors are doing, what is getting published about them on web etc., and this way you learn about their strengths/ weaknesses, giving you better understanding of the strategies to outsmart them.


Leveraging Link Building Opportunities


Google alerts can prove really beneficial for discovering new link building opportunities. You can set alerts to hunt for almost all type of linking and content channels under your niche. Below here, we explained some queries that can be used to setup Google Alerts, to find link building opportunities such as niche blogs to comments on, guest posting sites, content posting channels, forum discussions, question/answers communities, press release sites and a lot more. For example, If you need to uncover link building opportunities for “Internet Marketing” niche, then your Google Alert queries can look like as follows:


Google Alert Queries for Finding Guest Posting Opportunities:

  • “write for us” Internet Marketing
  • “become a contributor” Internet Marketing
  • “guest author” Internet Marketing
  • “become an author” Internet Marketing


Google Alert Queries for Finding Forum Discussions:

  • “thread” Internet Marketing
  • “forum” Internet Marketing
  • “community” Internet Marketing
  • “Post a Reply” Internet Marketing


Google Alert Queries for Finding Content Posting Channels:

  • “submit a post” Internet Marketing
  • “submit an article” Internet Marketing
  • “post article” Internet Marketing
  • “Submit your article” Internet Marketing


Google Alert Queries for Finding Blog Commenting Niches:

  • “CommentLuv enabled” Internet Marketing
  • “Speak your mind” Internet Marketing
  • “Post a Comment” Internet Marketing


Now as you are aware of the power and usefulness of Google Alerts, take a step ahead and use your innovation to discover more ways where you can leverage Google Alerts to do wonders to your business. At last, just make sure to keep browsing through your alerts regularly to make most of it.








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    Step By Step Flow, Great!!
    Nicely explained, getting accurate results for my website , great work

  2. udit khanna says:

    thanks, for sharing this information with us. I really found this helpful and I also believe that Google alerts can prove really beneficial for discovering new link building opportunities and we can set alerts to hunt for almost all type of linking and content channels under your niche.

  3. Adelina Adell says:

    Brilliant article. You said every part very well. Such informative advice. I am really glad to read your article.

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    *An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally, people are not enough to speak on such topics. To the next. Cheers

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    You have given a new idea for business marketing. have observed one above tactic of sponsoring events and distributing business cards to visitors and members.

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    It’s quite a brilliant idea to spy on your competitors’ strategies! However, they might as well spy on yours, haha

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

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