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Companies all over hang up shingles asserting to be a leader in the field of search engine optimization (SEO). The problem, however, comes in the fact that making the wrong choice can cost you both valuable time and money.

 

So how do you know whether you are partnering with the right agency?

 

Here are some simple pointers in helping you choose the right SEO agency.

 

Search Thoroughly

 

Start out by searching and shortlisting SEO agencies that have been in business for as long as you can find. 10 years is a good benchmark to consider, given evolution of search over the last decade. Shortlisting companies with this background  ensures that they possesses deep knowledge of their domain, as it’s very hard to be in business that long, trying to hoodwink your customers.

Search Engine Optimization - Magnifying Glass

Are your shortlisted agencies meeting you expectations

 

As the next step, start defining what your ‘must-haves’ are. Some aspects you should look for in your SEO agency include:

 

Industry Reputation: The best avenues to determine and agency’s reputation is by getting hold of its blogs, interviews, press releases, etc. These sources help a great deal in verifying the credibility of any agency or business. You can also look out for what other people say about the company by going through their comments.

 

Negative SEO Activities/Remarks: You can ensure that the company is not involved in any negative SEO activity, by searching for complaints from customers on various social media sites and forums. The BBB is another great source of information, if the company is listed with them. You should also check if any legal action has been taken against the company.

 

Satisfied Clients &Success: Looking for how many times has the company been referenced across blogs, publications, PR pieces, etc., and comments against these will clearly define their success story.

 

Contact your Shortlisted Agencies

 

After you have shortlisted a few agencies that meet your expectations, and are aligned with your approach, reach out to them. Prepare a list of questions beforehand that are intended to get them to open up and share their real approach and their work ethics.
Asking basic, yet relevant questions, like: 

  • Define campaign success & metrics?
  • Share industry experience and results
  • Share References to cross-check
  • SEO methodology

 

It’s important to remember, no single agency can be expert in ALL, i.e. Design, Programming, SEO, Social Media Management, PR.

 

We all need people with different skill sets, from time to time and your agency telling you that they are outsourcing certain aspects of some projects is far better than telling you they are perfect at everything. When you find an agency that is honest, open, and genuine, THAT is a much smarter way of choosing the right SEO partner.

 

The Bottom Line

 

SEO has always been a long-term initiative for the companies who are successful at it. However, in the SEO industry, you can never guarantee success, and the fact that a company is doing well today, does not mean it will continue to do that well when Google launches a new algorithm or penalty.

 
Search engines will continue to transform, shift, and become more sophisticated. The best way you can ensure that you will be successful for the long haul is by keeping up with the pace of changes taking place today.

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

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