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With over 250 million user base, Facebook is the most popular website on internet after Google. Users from different walks of life are present on Facebook and luring them to promote a product/service sounds like a beneficial deal. This is the reason that Facebook advertising is attracting more eyes of marketers and advertisers along with Google search and display ads.

 

Having a user base with proper segmentation on the basis of interest, age, gender, geographical location etc. provide a great tool for businesses to promote their product/service to the most targeted audience in order to improve the chances of lead generation/web transactions/conversions. Some benefits of advertising on Facebook are as follows:-

 

Think Local: With Facebook advertising, you can promote your offerings to a targeted geographical location. This improves the brand visibility in that particular location and eventually helps in business brand awareness.

 

Target most qualified audience: With Facebook advertising, you can target your ads to the most qualified prospects in terms of their location, gender, age, interests etc. This allows you to reach a class of audience which would be highly interested in your offerings and so be ready to convert in very less time.

 

Multiple ad views: Most of us visit our Facebook account for a number of times in a day and so our prospects would do. Display ads on the location where targeted audience visit frequently improves the chances of getting our ads noticed. This would allow prospect to retain the brand name longer than any other ad source and eventually, assists in higher conversion rate.

 

Inexpensive ads: Facebook ads can be inexpensive in terms of investment made to promote about your offerings due to the targeted-nature of its advertising model. So every penny is spent on the most qualified prospect and eventually, the overall cost of the campaign comes to be lower than other advertising channels.

 

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

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