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As you must be aware, the Search Engine Optimization (SEO) industry is going through a phase of transformation and up gradation. The year of 2012 witnessed lots of changes or updates in Google algorithms, including, 13 Panda updates, changes to actual search results pages, the Knowledge Graph  and the list goes on.

 

The updated Google algorithms mean new strategies for SEO. It also means bringing a halt to various outdated SEO techniques so that your website does not get affected in the search rankings. Given below are the 10 most outdated SEO techniques that need to be stopped immediately.

 

Duplicate and Plagiarized Content

When we talk about content, the first thing that comes to mind is an old saying, “Content is King”. The phrase seems perfect looking at the present scenario of SEO world. Today, the need of the hour is to have ‘good quality’ content. This means that all the content you publish on your site should be unique and original. Publishing of duplicate or low value content will not work anymore and can lead to low ranking of your site.

Keyword Stuffing

While earlier the technique of artificially stuffed keyword density worked well, this completely needs to be stopped now. The reason being, too much of keyword stuffing makes the content unreadable for readers. Thus, a same keyword can be used maximum for 3 to 4 times on one page now.

Article Submissions

Earlier, while article submissions were just a way to get few links back to the website, this SEO technique needs to be stopped now. Instead of going after easy links, the need is to work on some quality posts that can add some value to your site.

Press Releases with No News

Doing press releases that are not newsworthy just for the sake of links are a mere wastage of time. Thus, this activity needs to be brought to a halt as it can bring your site low in ranking.

Low Value Linking

Remember, Google does not like pages that largely consists of links or looks like a single link-list. Thus, you should always try and make the link part of your content. This will provide your link an added value.

Doorway Pages

While earlier, visitors were redirected to other pages with the help of doorway pages, this SEO technique ought to be stopped now.

Interlinking

You need to be very cautious while interlinking your websites as if done wrongly, search engines detects that easily and your website is penalized in some way or the other.  

Paid Linking

Google has been on the warpath for paid links for quite some time now. Thus, the need is there to remove all paid links unless they genuinely generate high quality, targeted traffic that makes the link worthwhile.

Focusing Only on Google

Remember that Google is not the only search engine and SEO is not the only technique to drive high traffic to the website. PPC, guest posting, and social media marketing too can prove highly valuable methods of generating traffic.

Comments

  1. Oshin says:

    I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.