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Google Analytics has been improving the way you measure social media steadily over the past year. From the original social Media reports to multi-channel funnels, Google Analytics has more or less led the way in social media reporting. Today, they’ve improved it once more.

 

google-analytics-trackbacks

 

Google Analytics has added two new reports based on the data they’ve been collecting from their social data hub partners. The two new reports are Data Hub Activity and Trackbacks. Strictly speaking, neither report is new. They were available in the Network Referrals and Landing Pages reports when you clicked on a special icon that appeared if information from Data Hub partners was available.

 

google-analytics-data-hub

 

Introduced last May, the Trackbacks report was previously available inside the Social reports. It shows sites that link to your content and in what context those sites refer to yours. However, Google has now expanded on the Trackbacks report displaying the number of visits that were driven based on those specific links.

 

Why, then, would Google choose to break out two new reports that previously existed? You have a better way of analyzing this information when they are in stand-alone reports. Each report has been expanded. And, of course, each report can be analyzed more deeply when you apply various segments to your data.

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

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