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Watch out all the webmasters, Google Penguin 2.0 Update is here. There had been a lot of discussions recently, after Matt Cutt’s announcement about the Penguin 2.0. And now with the update being rolled out, there is a clear danger for all those websites which are promoting web spam.

 


The Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, is nothing less than a night mare for all the webmasters.

 
In Cutt’s blog he mentioned, “The rollout is now complete and affects 2.3 percent of English-U.S. queries, and that it affects non-English queries as well”. He also outlined that the new Penguin is specifically going to target black hat spam.

 

To add, Google has also created a special spam report form http://bit.ly/penguinspamreport, where one can report about spam sites.

 
What it holds for SEO?
Penguin has surely made all the people in SEO business sleepless. But here are certain simple rules, which can help you conquer the world:

  • Build a great website.
  • Publish unique and high quality content.

 

Other than these, there are certain other practices that need to be done every month to achieve real SEO:

 

Content Marketing: Content still remains the keyword for winning the SEO battle. In true sense, there cannot be anything more powerful than high quality content. Earn recognition, social spread and backlinks by giving away valuable information for free.

 

Brand Mentions: Leveraging your brand is another great way of sending legitimacy signal to Google. But one should always remember the fine line that exists. Over doing anything could have adverse effects.

 

Target Audience Interest – High priority: Keeping an eye on your target audience needs is the key for all successful businesses. In SEO, you must understand what the audience is seeking. Make sure, you are effectively doing the keyword research, with special focus on long-tail keywords, as it helps your website in longer run.

 

Syndication: Content syndication is another way to push off those Penguin 2.0 effects. No matter how well written the content is it all goes in vain if it is not adequately promoted. Social Media, Email Marketing, Forum postings, guest blogging are few of the tricks to promote your content.

 

The Final Word:
The arrival of Penguin 2013 has left many small business owners scared and confused. But by leveraging the above stated practices, a webmaster can surely overcome the dreaded results. With that said, the forward-looking webmasters should gear up their websites for numerous future versions of Penguin, with well-researched and end-user focused content marketing strategies.

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.