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App promotion is one of the major challenges faced by mobile app developers these days, especially in Android community. For developing an app in the android market has become much more liberal when compared to the earlier times. Anybody having an idea of coding can make it work. He can upload the apps in Play Store assisted with normal app review process for virus, profanity etc.

 

However, the developers who have really toiled hard for making a stupendous mobile app face a big obstacle in promoting their app to the right target audience. To resolve this issue, Google’s AdMob network has come up with a new enhancement in its app promotion feature.

 

This new feature is popularly known as “installed app category targeting”. With this feature, marketers can drive installs from the people who are more likely to install their app. It even allows marketers to target the people who have already installed an app from the category in which the promoted app is listed. For instance, if a messaging app is to be promoted, marketers can promote their app to users of Facebook app or WhatsApp. This is done after keeping in mind that the probability that these users might download this app is greater in this case, instead of promoting the app to a user of a gaming app.

 

Taking cue from such instances, one can contribute a large chunk in finding out the most qualified audience/users for a mobile application; this could give an extra edge for the promotion of an app. However, it is always recommended to provide the best experience to the potential audience. According to a recent study conducted by CompuWare, 80-90% of the downloaded apps are used only once. This gives a chance to developers to distinguish themselves from other developers by using a mixed recipe of high quality mobile experience in an application and promoting their apps to the most qualified audience with this new feature provided in AdMob network.

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

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