Scarcity marketing takes another form when the product is perceived as an exclusive, limited edition product. OnePlus mobile phones is a prime example. In 2014, the company sold almost a million smartphones without a brick and mortar retail presence. How? They created exclusivity for their limited-edition phone by offering its purchase through a digital invitation only. Rishi also shares the 5 dos and don’ts of Scarcity Marketing.
About ISHIR:
ISHIR is a Dallas Fort Worth, Texas based AI-Native System Integrator and Digital Product Innovation Studio. ISHIR serves ambitious businesses across Texas through regional teams in Austin, Houston, and San Antonio, along with presence in Singapore and UAE (Abu Dhabi, Dubai) supported by an offshore delivery center in New Delhi and Noida, India, along with Global Capability Centers (GCC) across Asia including India (New Delhi, NOIDA), Nepal, Pakistan, Philippines, Sri Lanka, Vietnam, and UAE, Eastern Europe including Estonia, Kosovo, Latvia, Lithuania, Montenegro, Romania, and Ukraine, and LATAM including Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, and Peru.
ISHIR also recently launched Texas Venture Studio that embeds execution expertise and product leadership to help founders navigate early-stage challenges and build solutions that resonate with customers.
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