Pinterest has decided to offer the “do not track” option to its users. The Do Not Track function allows users to state their preferences, and choose to not have their website browsing activity tracked or personal data collected. Specifically, the technology blocks cookies left on a user’s computer for advertising purposes.
However, utilization of the function requires cooperation between browser makers, website publishers and developers. Though major browser makers have acknowledged the Do Not Track option, very few websites support the option. Pinterest becomes the second social network, behind Twitter, to make the commitment.
Personalization vs. Privacy and the Pinterest Experience
This statement from Pinterest comes at a time when the social network is becoming increasingly personalized. The social media website resembles a personalized pin board, where users can pin photos, articles, recipes, and other interesting stuff. Personalization on Pinterest is in the process of being enhanced with new cookie tracking that will suggest other boards to users based on previous pins. So if you pin a lot of fruit smoothie recipes, you will be shown other boards that contain similar content.
By offering the Do Not Track option, Pinterest begins to collect more information and offers users the choice to decide between personalization and privacy—thus giving the end user considerable autonomy. Those who permit personalization will receive an enhanced Pinterest experience and be able to discover new content, boards, and pins that reflect their interests. Users that choose the Do Not Track option will continue with an unchanged Pinterest experience.
The current Pinterest includes basic discovery mechanisms and users have probably been looking forward to new enhanced search functions to help them navigate the site’s content. Now users will have to choose which, privacy or personalization is more important.
- Big Data Analytics
- Microsoft Windows Server
- Open Source
- Managed Security Services
- Artificial Intelligence
- PSD Slicing
- Developers Corner
- Pay Per Click (PPC)
- Mobile Application Development
- Managed Hosting
- Microsoft .NET Custom Development
- Software Testing
- Microsoft SharePoint Development
- Microsoft Windows Azure
- Offshore Development
- Outsourcing Software Development
- Microsoft Office 365
- Non-Profit IT
- Application Virtualization & Packaging
- Digital Marketing
- Search Engine Optimization (SEO)
- Social Media
- Website Development
- Cloud Computing
ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.
We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.
Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.