Google recently announced that the company is updating its Adwords quality score process. The change is designed to make it easier for advertisers to better understand what is and isn’t working, and help them make the necessary changes to improve their quality score. The announcement begins as follows.
“As part of our ongoing efforts to help improve the quality of our ads, we’re announcing an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough rate, ad relevance, and landing page experience. We expect this update to reach all advertisers globally within the next several days”.
Google noted that how your quality score is calculated is not changing, only the reporting mechanism. Therefore, your scores will not change as a result of this update. Now you will just be provided more information on the types of changes to make in order to improve your ad standings.
The search engine giant hopes that the update will incentivize advertisers to improve their ads. As a result, the customer will get better results and be more inclined the utilize Google services—a winning scenario for Google, advertisers and consumers.