In an exclusive article, Rishi talks extensively about Scarcity Marketing and why it works

Scarcity marketing takes another form when the product is perceived as an exclusive, limited edition product. OnePlus mobile phones is a prime example. In 2014, the company sold almost a million smartphones without a brick and mortar retail presence. How? They created exclusivity for their limited-edition phone by offering its purchase through a digital invitation only. Rishi also shares the 5 dos and don’ts of Scarcity Marketing.