Naturally Slim

ISHIR Crafts a Personalized Mobile Experience for Medical Professionals

Naturally Slim is a science-backed weight loss program built on the latest knowledge of nutrition and obesity. Designed by medical professionals and inspired by successful clinical programs, it has the stamp of approval from respected doctors, hospitals, and organizations. This program caters to both individuals seeking personal weight loss and companies looking to improve employee well-being by offering it as part of their corporate wellness initiatives.

The Project

The Challenge

Naturally Slim’s success hinges on consistent user engagement, which traditional methods might not achieve. While a mobile app offers convenient access to the program, simply creating one isn’t enough.

Here’s why:

Retention and Engagement: Many learning tools struggle with user drop-off and information retention.
Behavior Change: Weight loss requires not just education but also a shift in behavior patterns.
Large and Active User Base: Updates and features need to perform flawlessly from launch to cater to the extensive user community.

Key Features

  • The web portal housed a library of highly engaging video content, promoting knowledge retention and a more dynamic learning experience.
  • Interactive quizzes were implemented to assess information retention and provide users with personalized feedback and affirmation.
  • The video player offered a unique feature: it prevented fast-forwarding while enabling offline viewing, ensuring users focused on the content but maintained flexibility in their learning schedule.

Process

Native Mobile Apps

ISHIR developed dedicated iOS and Android apps, ensuring a seamless user experience across different devices.

Customized Learning Management System (LMS)

A robust LMS was integrated within the app, providing a centralized platform for managing learning content, user progress, and performance data.

Wearable Integration

Seamless integration with wearable devices allowed for precise health data tracking and enhanced user convenience.

Data Analytics and Feedback Loop:

All user data and analytics were fed back to Naturally Slim, enabling them to continuously improve the program and provide detailed reports to their corporate clients.

Value Delivered

ISHIR’s strategic approach transformed Naturally Slim’s corporate wellness program. By creating a customized mobile solution tailored to the modern user, ISHIR ensured a smooth user experience for a large and active monthly user base. This innovative platform empowered users to take charge of their health, leading to impressive results:

50% of Naturally Slim patients reversed their metabolic syndrome.
29% reversed their elevated fasting glucose.
40% reversed their elevated triglycerides.
31% reversed their high blood pressure.
On average, users lost 10.6 pounds.

Beyond user success, ISHIR’s solution also improved data accessibility and reporting for both Naturally Slim and its corporate clients. This valuable data provides crucial insights to optimize the program and track user progress effectively.