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February 2, 2018 Last Updated: February 2, 2018

Scarcity marketing takes another form when the product is perceived as an exclusive, limited edition product. OnePlus mobile phones is a prime example. In 2014, the company sold almost a million smartphones without a brick and mortar retail presence. How? They created exclusivity for their limited-edition phone by offering its purchase through a digital invitation only. Rishi also shares the 5 dos and don’ts of Scarcity Marketing.