By: admin



 

What is a Good Link Profile?

 

A good link profile is not just about the Backlinks a website/brand has on web, it is beyond that. Backlinks are just an aspect of it, and there is much more to it. Simply, the two basic features a good link profile has include:

 

  • Good Quality/Good Authority Links
  • No Spammy/Poor Quality Links

 

However, beyond the aforementioned points, there are a lot of factors as well, which defines a website’s Good Link Profile:

 

Branded Anchor Text:

 

The most important quality aspect of a backlink. The Brand Name/Company Name should be there as anchor text in backlinks. A typical good link profile must hold atleast 20% of branded anchor text comparing to non-branded anchor text. It could be brand-name alone or along with the seed keywords so as to give better recognition to brand and industry.

 

 

Semantic Anchor Text:

 

It includes using words in anchor text similar to the keyword, rather than the keyword itself. Google may return your website for query containing keyword, which is semantically related to the keywords on your website. It gets the hint through the semantically relevant anchor text in the link profile of your website.

 

 

Other than the Anchor Text, the factors, which highly influence the Link Profileinclude:

 

  • Relevancy of linking site to the Theme and Location of your brand/website.
  • Authority of linking site in terms of Age, Traffic, PR, Popularity, Reputation etc.
  • Relevancy of surrounding content on linking website. The type/theme of the content and other websites/brands mentioned there.
  • Freshness of links. Constant efforts should be made to get more and more fresh links to the website, which holds greater values than the old links unless they are from a very reputed website.
  • Having your website mentioned along with another very popular/reputed brand in content over social media or PR sites. This is called co-citation and co-occurrence.
  • Diversity of linking page, that is, use different pages of your website for linking purpose rather than just the home and profile page. Product Page, Contact Page, Blog Posts all should be used for linking your content. However, the number of links to a single page also matters.
  • No paid links for the website. Mostly, the paid links are spam, plain and simple. There is always a threat of penalty if your website is found with the cheap quality paid links.

 

The most powerful updates of the Google in past (mainly the Penguin) were based on link profile of the websites, which resulted in complete shift in positions of websites in SERPs. So, it is always important to develop your link creation strategy based on careful study, testing and experience.

 

Reference Article- http://www.searchenginejournal.com/good-link-profile-get-one/104409/

 

Leave a Reply

Your email address will not be published. Required fields are marked *

1 × 1 =

ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

Help desk software