By: admin



Heads up! The SEO and PPC environment that you have become accustomed to may undergo a series of changes due to action taken by the by the Federal Trade Commission (FTC). The department released a letter to a number of the top search engines conveying their concern that the failure to adequately distinguish between advertising from natural search results could potentially deceive consumers, a violation of section 5 of the FTC Act. The updated guidance has been sent to the general-purpose search engines AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, as well as 17 of other highly visited search engines.

 

In order to fix the situation, the FTC is seeking to refine its guidelines for search engines on distinguishing paid advertising from natural search results, which were published in 2002. The updated guidelines are intended to emphasize the need for “visual cues labels, or other techniques” to distinguish between ads and organic results. Updates will mandate that distinguishing characteristics be noticeable and understandable to consumers. They contend that background shading is not currently obvious and suggest that companies incorporate more prominent shading that has a clear outline, a prominent border or a combination of both. The FTC will also target text labels saying that these are often misleading and not in positions for customers to identify.


What does that mean for the SEO and PPC environment for you?

Considering the banner blindness of consumers today, aggressive designation of the ad blocks run the risk of becoming a block of space that consumers are trained to ignore. However, the ad block may serve as a more efficient means for customers to locate their desired service. Whatever the result, you should stay tuned to the coming changes to update your search engine marketing strategy as needed.

Leave a Reply

Your email address will not be published. Required fields are marked *

nineteen − eight =

Request Info Form Schedule A Call

ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

Help desk software