ISHIR Spanish ISHIR German

By: admin



local seo

The Internet no doubt is global but many users do look for local products and services. As announced by Google, over 20% of all searches represent local interests and over 90% of the smartphone users in the US look for local companies with their phones. Also, according to the data available with comScore, approximately 3 billion search queries contain local terms every month.

 

But with a lot many choices consumers have these days for where to get their products and services, how do you ensure they find your local business first? The answer is simple, do the best you can to get your website in the top search engine ranking positions.

 

There are a plenty of things you can do  to tip the scales in your website’s favor, from leveraging keywords and inbound link building to linking to reviews and Facebook likes. Check out are the most significant aspects of local SEO that must be taken care of so you can dominate the search engine results pages (SERPs):

 

Place Page Signals: Remember that the simplest of all local signals account for the largest percentage of ranking importance as these indicate to both Google and users that your local business is important and close to them. Factors related to Google Places listings, including exact and optimized categories, distinguished keywords in business titles, and the proximity to the search location are the most important aspects that should be well taken care of.

 

External Location Signals:  While one of the major challenges for SEO experts is to secure authority with Google by earning third party mentions, factors such as the availability and consistency of NAP (name, address and phone number) in local business directories like Yelp and Internet Yellow Pages provide significant influence in improving your local listings.

 

Reviews and Ratings:  While content is the king in the world of SEO, reviews are the king in the world of local search. Continue to encourage customers to share their genuine experiences online and graciously accept the feedback you receive.     

 

On-Page Signals:  Domain authority of your website, keywords in the titles of pages on your website, and the presence of NAP on your website are other important aspects that can improve your local listings significantly.

 

Social Signals:  Even if you do not consider your business to be social, this section is evidence to the importance of social media participation. The activity on social networks (Google Plus authority, Facebook likes, etc.) continues to increase, which means that frequently shared content will increasingly correlate with good rankings.

 

Mobile Signals:  Local search and mobile search go hand in hand. The most common ways users will access your site in a mobile environment is finding directions to a location, checking out reviews, and searching for contact information. Make it easy for them by making your website mobile-friendly.

 

With that said, local businesses do have the power to dominate the SERPs, but like any effort to gain and maintain organic visibility, it needs hard work. However, if you can start checking these tactics off your to-do marketing list every month, your website will witness great improvements in online visibility over a span of time.

 

1 thought on “SEO Local: Are You Taking Care of These Aspects?”

  1. Diana says:

    Very helpful and Great information,
    we appreciate advise especially coming from a professional.
    Thanks again and keep up the great work!

Leave a Reply

Your email address will not be published. Required fields are marked *

3 × one =

Request Info Form

ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

Help desk software