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Penguin, Panda, Hummingbird and now Pigeon! While to some this would seem like the names of avian species. But wait! Actually, they are the names of algorithms rolled out by the search engine giant – Google. Pigeon is a Google search engine update that will bear an impact on local search results. According to Google –

 

“… that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.”

 

From the above information, it can be easily concluded that the aim of Google’s Pigeon update is to keep you abreast with all the latest, useful, relevant and accurate information. You will get all of this at your fingertips. Pigeon seems to emphasize on local businesses over local brands. Google said, “There are relevancy improvements to distance and location ranking”. This means that brick-and-mortar business owners too can now benefit from this update. The initial reports around it suggest that it does not seek to impose penalties as with Panda and the Penguin.

 

CAUSE, EFFECT & SOLUTION – 

  1. Traffic Drop: You might see a traffic drop due to the disappearance of certain local listings. The short-term solution to this problem lies in the PPC campaign. You can overcome the traffic losses with an innovative PPC campaign. In the longer run, you should focus on getting Web Search listings for ‘relevant’ keywords.2.
  2. Drop in Local Ranking: With the update’s announcement, website authority will have a significant impact on local rankings. If you see a drop in your local rankings, you need to have a complete competitor analysis and see how well the content, backlinks and several other SEO characteristics stand against your competitors.
  3. Shift to Local Directories: The update has had a considerable impact on the rankings of local directories. It is highly recommended that you have your presence on leading local directories.

Hopefully, your local SEO campaigns did not fare that badly. But, it will be heartening to hear about your experiences post-Google update. Kindly comment in the section below!

 

 

 

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

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