As you must be aware, the Search Engine Optimization (SEO) industry is going through a phase of transformation and up gradation. The year of 2012 witnessed lots of changes or updates in Google algorithms, including, 13 Panda updates, changes to actual search results pages, the Knowledge Graph  and the list goes on.


The updated Google algorithms mean new strategies for SEO. It also means bringing a halt to various outdated SEO techniques so that your website does not get affected in the search rankings. Given below are the 10 most outdated SEO techniques that need to be stopped immediately.


Duplicate and Plagiarized Content

When we talk about content, the first thing that comes to mind is an old saying, “Content is King”. The phrase seems perfect looking at the present scenario of SEO world. Today, the need of the hour is to have ‘good quality’ content. This means that all the content you publish on your site should be unique and original. Publishing of duplicate or low value content will not work anymore and can lead to low ranking of your site.

Keyword Stuffing

While earlier the technique of artificially stuffed keyword density worked well, this completely needs to be stopped now. The reason being, too much of keyword stuffing makes the content unreadable for readers. Thus, a same keyword can be used maximum for 3 to 4 times on one page now.

Article Submissions

Earlier, while article submissions were just a way to get few links back to the website, this SEO technique needs to be stopped now. Instead of going after easy links, the need is to work on some quality posts that can add some value to your site.

Press Releases with No News

Doing press releases that are not newsworthy just for the sake of links are a mere wastage of time. Thus, this activity needs to be brought to a halt as it can bring your site low in ranking.

Low Value Linking

Remember, Google does not like pages that largely consists of links or looks like a single link-list. Thus, you should always try and make the link part of your content. This will provide your link an added value.

Doorway Pages

While earlier, visitors were redirected to other pages with the help of doorway pages, this SEO technique ought to be stopped now.


You need to be very cautious while interlinking your websites as if done wrongly, search engines detects that easily and your website is penalized in some way or the other.  

Paid Linking

Google has been on the warpath for paid links for quite some time now. Thus, the need is there to remove all paid links unless they genuinely generate high quality, targeted traffic that makes the link worthwhile.

Focusing Only on Google

Remember that Google is not the only search engine and SEO is not the only technique to drive high traffic to the website. PPC, guest posting, and social media marketing too can prove highly valuable methods of generating traffic.


  1. Oshin says:

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  2. Bissol says:

    During your SEO link building campaign, always focus on ensuring any content you upload is link-worthy. Think of it from your customers and competitors point of view. There is no point just writing content so you have something to upload. It is imperative that all content is informative, relevant and gives something to the reader. Good quality content increases the changes of your content being linked by others, helping increase exposure and helping you achieve success in search engine results. Writing content should be carefully considered, you need to focus on the relevance and then ensure it is written to the highest standard. Always measure your success. Identify where you have uploaded blogs, make use of web tools and check regularly to identify which of your SEO link building campaign ideas are working and which aren’t. There is no point focusing on those that don’t achieve success and rather throw all your energies into those that are offering you a chance to increase your brand visibility and dominate your competition moving forward. Planning is an essential element to a good SEO link building campaign. You cannot just forge ahead without a goal in place and without any indication on how you intend to proceed. Planning can help you identify how you want to use links to build your business, it can help you focus on scheduling your posts effectively to keep your customers interested and it can help you grow your business to the next level.

  3. Sumit K says:

    I think this is an informative post and it is very useful and knowledgeable. I really enjoyed reading this post.

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