As you must be aware, the Search Engine Optimization (SEO) industry is going through a phase of transformation and up gradation. The year of 2012 witnessed lots of changes or updates in Google algorithms, including, 13 Panda updates, changes to actual search results pages, the Knowledge Graph
The updated Google algorithms mean new strategies for SEO. It also means bringing a halt to various outdated SEO techniques so that your website does not get affected in the search rankings. Given below are the 10 most outdated SEO techniques that need to be stopped immediately.
Duplicate and Plagiarized Content
When we talk about content, the first thing that comes to mind is an old saying, “Content is King”. The phrase seems perfect looking at the present scenario of SEO world. Today, the need of the hour is to have ‘good quality’ content. This means that all the content you publish on your site should be unique and original. Publishing of duplicate or low value content will not work anymore and can lead to low ranking of your site.
While earlier the technique of artificially stuffed keyword density worked well, this completely needs to be stopped now. The reason being, too much of keyword stuffing makes the content unreadable for readers. Thus, a same keyword can be used maximum for 3 to 4 times on one page now.
Earlier, while article submissions were just a way to get few links back to the website, this SEO technique needs to be stopped now. Instead of going after easy links, the need is to work on some quality posts that can add some value to your site.
Press Releases with No News
Doing press releases that are not newsworthy just for the sake of links are a mere wastage of time. Thus, this activity needs to be brought to a halt as it can bring your site low in ranking.
Low Value Linking
Remember, Google does not like pages that largely consists of links or looks like a single link-list. Thus, you should always try and make the link part of your content. This will provide your link an added value.
While earlier, visitors were redirected to other pages with the help of doorway pages, this SEO technique ought to be stopped now.
You need to be very cautious while interlinking your websites as if done wrongly, search engines detects that easily and your website is penalized in some way or the other.
Google has been on the warpath for paid links for quite some time now. Thus, the need is there to remove all paid links unless they genuinely generate high quality, targeted traffic that makes the link worthwhile.
Focusing Only on Google
Remember that Google is not the only search engine and SEO is not the only technique to drive high traffic to the website. PPC, guest posting, and social media marketing too can prove highly valuable methods of generating traffic.