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With the advent of latest technologies in the field of mobile phones and widespread adoption of the Internet, the complete power has shifted in the hands of the consumers. In today’s technological era, the efforts are being made by top brands to satisfy the needs of consumers by giving them a high quality online experience. By high quality experience, a consumer means a sense of personalization, relevance, convenience, simplicity, and proximity in the technology that he/she is using.

 

In order to stay in competition, the need has arisen for brands to bring out an integrated digital marketing strategy. Given below are some top marketing trends that would help you in building a strong marketing strategy for the year 2013.

 

  • Increased Focus on Mobile: With more and more users accessing Internet on their smartphones, an urgent need is there to make all online content and applications mobile friendly. As the rush to mobile continues, mobile-first marketing campaigns will become more prevalent.

  • Thinking from the Consumers’ Perspective: With smartphones and tablets becoming life line of people, the need is there for brands to think from a consumer’s perspective and then frame a marketing strategy accordingly. For this, brands will now have to focus on convenience, simplicity, proximity, and even real-time marketing.

  • Increased Relevance of Content: The relevance of producing quality content has increased a lot over a period of time. Thus, the need is there to create contextually relevant content that meets the needs and wants of the target audience.

  • Audio and Video Marketing: The year of 2013 will see businesses use video and audio as tools for online engagement and content marketing. Podcasts, audio-blogs, interactive video ads, etc., all add up to the top marketing trends that you should implement in order to match steps with the fast changing technology.

  • Social Integration into Business: As people turn to social media to resolve customer service issues and make purchase decisions; in the year 2013, brands will now use social platforms to offer real-time interactions with prospects and customers.

In order to stay ahead of the competition, establishing a seamless online presence over web, social, and mobile is the right roadmap for success. In nutshell, as a brand it is significant for you to form meaningful connections with your target audience. This can be done only, if you provide rich online user experience, which further can be achieved only through the medium of integrated digital marketing strategy.

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ISHIR is a globally diversified leading offshore software development company with experience and expertise in a broad range of services and solutions. With 15 years of experience in the IT industry, ISHIR enables cost-effective and dependable software outsourcing solutions. We have over 900 satisfied clients across the globe and matured to become an extension of their internal teams.

We are experts in the field of software development, web design and development, managed cloud services, software testing, application development services and customer software development. India is a sought after market for addressing software development outsourcing requirements for enterprises across the world. ISHIR offers the value add of in-depth knowledge of all the key industries combined with the commitment to innovate and offer next-generation technological advantage. As a renowned custom software development company in India, one of the key differentiators that we offer is to understand our clients’ business objectives and challenges and align the right technology to provide customized solutions.

Headquartered in Dallas, with global delivery center in Noida, India, we are one of the preferred software development companies with a unique combination of skilled people, world-class processes and robust technology. ISHIR has a successful track record of delivering hundreds of projects using various tools and technologies. We have delivered on-time and on-budget custom software development services and application development services. Using our flexible delivery models, we have ensured success in all our offshore outsourcing projects. We have added substantial value and savings for our clients, often exceeding up to 85%, making us a dependable offshore Software Development Company. As a front runner software development company, India, we ensure that we go the extra mile to maximize ROI for our clients and act always as a trusted advisor of our clients.

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