It’s Not the Customer’s Job to Know What They Want

The phrase "It's not the customer's job to know what they want" is often attributed to Steve Jobs. This highlights the role of innovation... Read More

Why Companies Struggle to Innovate: Overcoming the Top 5 Excuses Leaders Make

Innovation is not just a buzzword — it's a necessity. Yet, many organizations, even technology startups find themselves caught in the inertia of the... Read More

Embracing the MLP Approach: Key to Startup Success!

What is a Minimum Lovable Product (MLP)? In the startup world, resources are precious and time is of the essence, the goal often is... Read More

Stop “applying Lipstick on a Pig”, it’s about time you Innovate

The phrase "putting lipstick on a pig" is a colloquial way to describe trying to make superficial improvements to something fundamentally flawed. In... Read More

How to Mitigate a Cold Start Problem in a Startup

The Cold Start Problem in startups refers to the initial challenge of launching a digital product when there are no existing users, customers,... Read More

Harnessing the Power of the Kraken: A Deep Dive into the Kraken Model of Innovation

The Kraken Model of Innovation is not just a concept but a transformative strategy to thrive. This model draws its inspiration from the... Read More

Slay the Monster that is Decelerating Your Innovation

In every organization, there lurks a subtle yet formidable adversary that threatens to undermine the progress and innovation essential for staying ahead in... Read More

Do You Really Think You Can Truly “Start UGLY” To Fight Innovation

"Starting ugly" in the context of launching a digital product generally means releasing a basic, often minimally viable product (MVP), to the market... Read More