Concentra, a leading healthcare provider, offers a wide range of services across 44 states. Their network of over 520 medical centers provides occupational medicine, urgent care, physical therapy, and wellness programs. This comprehensive approach incorporates everything from drug screenings and preventive health plans to physical therapy and urgent care clinics. By combining primary, preventive, occupational, and environmental health services, Concentra aims to improve employee well-being while reducing healthcare costs for businesses.
- HealthCare
- Project Rescue, Inovation Accelerator
The Project
The Background
Concentra, facing a time crunch, found itself in a tricky situation. Their long-standing mobile app had been taken down by Apple from the App Store. Now, they urgently needed to diagnose the reason for the removal, identify the essential changes required to get the app reinstated, and implement those updates as quickly as possible.
The Challenge
Concentra faced a two-pronged challenge when they approached ISHIR. First, they needed to get their existing app reinstated on the App Store after Apple removed it during a cleanup targeting apps with limited functionality. Time was critical, as they needed a swift solution.
Secondly, Concentra aimed to improve user adoption and engagement with the app going forward. This required a deeper understanding of user needs and strategic implementation of new features that would provide real value.
Key Features
- Concentra can personalize the user experience. This could involve targeted recommendations, appointment reminders, and content tailored to individual needs.
- the app can be integrated with these devices to provide a more holistic view.
Process
App Store Reinstatement:
They conducted a thorough analysis of Concentra’s app to pinpoint the areas that violated Apple’s updated App Store guidelines. Based on this analysis, ISHIR created a detailed roadmap outlining the necessary updates and feature expansions to ensure the app’s compliance with the new standards and secure its place back on the App Store.
Phased Development for Efficiency:
ISHIR prioritized the development roadmap strategically. This allowed Concentra to implement the changes in a chronological order, adding features one by one. This phased approach ensured Concentra could reach the minimum requirements for App Store reinstatement swiftly.
Enhanced User Experience:
Looking beyond immediate reinstatement, ISHIR planned for the future. They envisioned additional features that would improve the app’s usability and drive user adoption after it was back on the App Store. One such feature was a Chatbot powered by AWS and Artificial Intelligence. This Chatbot offered flexibility, allowing Concentra to integrate it seamlessly across all their digital platforms, encompassing iOS, Android, and their website.
Value Delivered
Concentra’s situation demanded swift action. Their app’s removal from the App Store necessitated a rapid diagnosis of the problem areas and the necessary improvements. ISHIR rose to the challenge, delivering exceptional value in two key ways:
Swift App Store Reinstatement:
Our meticulous analysis pinpointed the compliance issues with Apple’s guidelines. Equipped with this knowledge, we formulated a comprehensive roadmap for updates and feature enhancements. This clear path enabled Concentra to implement the changes efficiently and regain access to the App Store in a timely manner.
Enhanced User Experience and Engagement:
While immediate reinstatement was crucial, ISHIR didn’t stop there. We envisioned a future-proof app that fostered user engagement. We proposed an array of features, including the AI-powered Chatbot, to significantly improve usability and drive user adoption post-reinstatement.