Industry: HealthTech
Service Line: Data + AI Accelerator
About Client & The Background:
Fireside is a rapidly growing dental equipment and supplies provider in the United States, with a strong footprint in pediatric dentistry. Their product line spans everything from large dental machinery to consumables like crown caps. As part of the Fireside community model, dentists paid a monthly membership fee which included access to ZenOne, an order management application used to place and track equipment orders.
The Challenge
Fireside is a fast-growing procurement and support platform serving pediatric dental practices. Members paid a monthly fee to order equipment and supplies through an app (ZenOne) included in the membership. While the concept proved valuable, Fireside’s leadership realized their current setup had hit a ceiling. Key challenges included:
Dependency on a third-party system (ZenOne):
Their existing order management software did not offer accessible APIs. This blocked Fireside from adding new features or integrating other tools, leaving them “locked in” to limited functionality.
Scalability Constraints
The existing system could not easily integrate multiple suppliers or adapt to more complex ordering workflows. Fireside’s growth ambitions (onboarding more vendors and clinics) were constrained by a platform that couldn’t flex or scale without significant workarounds.
Stalled Digital Innovation
The team envisioned introducing AI capabilities, such as personalized product recommendations and a conversational ordering assistant, to improve the user experience. However, the legacy platform wasn’t compatible with advanced features, preventing any meaningful digital innovation. (This gap was critical, as AI was rapidly becoming a game-changer in procurement)
Fireside knew the direction they wanted to go, an AI-enhanced, scalable ecosystem under their control, but they weren’t sure how to get there. They needed clarity on what exactly to build, which technology path to take, and how to execute quickly with minimal disruption.
The Solution:
ISHIR partnered with Fireside to devise and deliver a custom SaaS platform that would overcome these challenges. We focused on a pain-solution-outcome approach, ensuring the solution directly addressed Fireside’s pain points and delivered tangible results. The engagement combined strategic planning with hands-on development, as outlined in our process:
Discovery & Vision Alignment
We kicked off with intensive discovery sessions, engaging Fireside’s leadership and end-users to understand their business model, current workflows, and pain points. Through interviews and process mapping, we identified what pediatric dentists using Fireside needed most and where the existing system was failing. This step clarified the core problems (e.g. cumbersome ordering steps, lack of inventory transparency) and helped refine the product vision around a more efficient, intelligent ordering experience.
Innovation Accelerator & Roadmapping
Next, we conducted a focused 1.5-week Innovation Accelerator workshop (ISHIR’s rapid product strategy program) to translate the vision into a concrete plan. In just days, our joint team produced UX mockups, a scalable technical architecture, and a phased roadmap for the new platform. Critically, this exploration included a build-vs-buy analysis of ZenOne’s capabilities. When our feasibility review revealed major API limitations in ZenOne, everyone agreed that pivoting to a proprietary platform was the only path forward.
Platform Strategy
With alignment on moving beyond ZenOne, we defined the technology stack and architecture for Fireside’s new platform. The strategy prioritized an in-house solution to give Fireside full ownership of data and features. Together with Fireside’s stakeholders, we charted out key features for an MVP: multi-supplier integration, user-friendly ordering workflows, and the incorporation of AI for smarter automation. We chose a modern, cloud-based architecture (modular back-end, open APIs, and a responsive web front-end) to ensure the product could scale and integrate smoothly with other systems (e.g. supplier databases, CRM) going forward.
Agile Development in Sprints
Once the plan was approved, our development team got to work building the platform in agile sprints. Over the course of 6–7 sprints (roughly 3 months), we developed the core features and iterated rapidly with continuous feedback from Fireside. Each two-week sprint delivered shippable functionality, from the foundational database and API layer to front-end components. Fireside stakeholders joined in sprint reviews and daily stand-ups, ensuring transparency and alignment. This iterative approach caught issues early and kept momentum high. By the final sprint, Fireside had a working MVP of their new procurement platform, fully independent of ZenOne.
AI Integration & Experience Enhancement
A standout aspect of the solution was embedding AI capabilities to transform the user experience. We integrated a personalized recommendation engine that analyzes ordering patterns to suggest relevant products and promotions to each dentist. Additionally, we built a conversational ordering chatbot using AI, allowing users to search for products, reorder supplies, or ask questions via a chat interface (bringing convenience akin to talking to a smart assistant). These AI features were differentiators, automating what used to be manual decisions. Fireside’s platform could now proactively surface the right products at the right time and even handle simple queries through conversation. (Our AI-Native Product Development team specializes in weaving AI into software products like this.
Throughout the project, our team maintained close collaboration with Fireside. Daily stand-up meetings and frequent demos kept everyone aligned and ensured the product took shape exactly as envisioned. Importantly, this partnership wasn’t just about coding, ISHIR provided strategic guidance at each step (effectively acting as a fractional CTO and product team), keeping the effort focused on business outcomes, not just features.
If your system is limiting feature expansion, AI integration, or scalability, time to rethink your architecture.
We help organizations replace legacy platforms with scalable, AI-ready systems designed for long-term growth.
Results & Benefits
The new Fireside platform launched as a pilot to a group of pediatric clinics, and the impact was evident from day one. By addressing the client’s pains with targeted solutions, we delivered a host of benefits:
- Full control of the ecosystem: Fireside now owns the entire procurement platform and its data. They are no longer handcuffed by ZenOne’s limitations or roadmap. This autonomy means new features or integrations can be added whenever the business needs – without waiting on a third-party vendor.
- AI-driven personalization: The platform’s intelligent recommendation engine tailors product suggestions to each practice’s needs and buying habits. This level of personalization not only enhances the user experience but also boosts revenue potential through smarter cross-sells and upsells (e.g. suggesting relevant supplies a clinic might be low on).
- Operational efficiency: The days of manual order tracking and scattered communication are over. All orders, notifications, and reorders flow through one streamlined system. Dentists save time on procurement admin, and Fireside’s team can manage supplier orders in a unified dashboard. No more spreadsheet workarounds or missed emails – efficiency has improved dramatically.
- Future-ready scalability: Built on a modern, modular architecture, the platform is ready to scale as Fireside’s business grows. They can onboard multiple suppliers, add new product lines, or even expand to serve other types of dental specialists without rebuilding core systems. The solution is designed for easy integration and expansion, which protects Fireside’s investment long-term.
- Faster time-to-market: By using an agile, accelerator-driven approach, the project went from concept to a working MVP in just a few months. This accelerated timeline means Fireside can start capturing value (and feedback) much sooner than a traditional project. It also gives them a head-start on competitors.
Break Free from Legacy Platform Limits
If your product is constrained by an inflexible platform, limited APIs, or vendor lock-in, you’re not alone. Many growing companies reach a point where their existing systems prevent them from introducing new features, integrating AI capabilities, or scaling to meet market demand.
Fireside faced the same challenge.
By replacing their legacy vendor system with a custom platform designed for scalability and AI integration, they gained full control over their product ecosystem and unlocked new opportunities for innovation.
If you’re evaluating whether your platform architecture is limiting growth, a short technical consultation can help clarify the path forward.
Schedule a 30-minute architecture consultation
During the session we will:
• Review your current platform constraints
• Identify integration or scalability blockers
• Explore whether modernization, AI integration, or platform replacement makes sense
No obligation. Just a practical conversation about your architecture and options.
Client Testimonial
“ISHIR has successfully delivered a working MVP of the solution, marking the project’s success. The team holds daily stand-ups to discuss progress and roadblocks, ensuring an efficient workflow. Moreover, their promptness, efficiency, and responsiveness distinguishes them from other vendors.”
John Bell
FAQ’s
What is an AI-driven procurement platform?
An AI-driven procurement platform is a software system for purchasing goods/services that leverages artificial intelligence to automate and improve the process. Unlike traditional procurement software, AI-driven platforms can analyze large amounts of data and learn from purchasing patterns. For example, the platform might automatically recommend optimal products or vendors based on past orders, forecast demand to prevent shortages, or even negotiate simple purchases via chat. The result is a more efficient, smart procurement system that reduces manual work and often yields better pricing and decision-making.
Why build a custom procurement platform instead of using off-the-shelf software?
Building a custom platform is beneficial when off-the-shelf or third-party solutions hold you back. In Fireside’s case, their third-party system lacked APIs and couldn’t support new features they needed – a situation many growing companies face. A custom platform gives you full control: you can implement unique workflows, integrate with any supplier or system, and own your data. There’s no dependency on a vendor’s roadmap or limitations. While developing a custom solution requires upfront investment, it pays off by delivering a perfect-fit tool that can scale with your business and adapt quickly to your requirements (something generic products may not do).
How can AI features like recommendations and chatbots improve procurement systems?
AI features such as personalized recommendations and chatbots can dramatically enhance a procurement or ordering system. Recommendations use machine learning to suggest products or optimize order quantities based on usage patterns – ensuring that users don’t miss out on relevant items and potentially increasing sales per user. AI chatbots (or conversational ordering assistants) allow users to interact with the platform in natural language – for example, reordering supplies by simply typing “Order another case of gloves”. This makes the user experience more intuitive and can save time. Overall, AI automation brings speed and intelligence: routine tasks get handled faster (some companies report procurement cycles up to 70% faster with AI), and the system can surface insights (like better pricing options or usage trends) that a human might overlook.
Why are API integrations important for expanding a platform’s capabilities?
APIs (Application Programming Interfaces) are what allow different software systems to communicate and work together. If your platform lacks accessible APIs, it’s essentially a closed box – you can’t easily plug in new features, connect to supplier databases, or sync data with other tools (like CRM, ERP, or analytics systems). This was a major issue for Fireside: without APIs, they couldn’t integrate additional suppliers or enable advanced functionalities. Open APIs make a platform extensible. They let you add modules or connect with third-party services (for payment processing, inventory management, etc.) without rebuilding from scratch. In short, robust APIs future-proof your platform by ensuring you can continuously evolve and expand it as your business needs grow.
What benefits can an AI-driven platform deliver to a business?
An AI-driven platform can deliver numerous business benefits. First, it increases efficiency by automating repetitive tasks, freeing your team to focus on higher-value work. It also improves decision-making through data analysis; for instance, AI can analyze purchasing trends to optimize inventory or highlight cost-saving opportunities. In the case of Fireside, the AI-driven platform provides personalization (leading to better customer engagement and potential revenue uplift) and operational streamlining (orders and communications in one place). Many companies see concrete results like cost reductions, faster cycle times, fewer errors, and greater user satisfaction when they implement AI in their processes. Ultimately, it can be a source of competitive advantage, enabling you to serve customers better while running leaner operations.
How does an agile development approach speed up time-to-market?
Agile development is all about delivering work in small, usable increments (usually in one- to two-week sprints) rather than one big release after many months. This approach speeds up time-to-market by ensuring that a minimum viable product (MVP) is built early and refined continuously. In practice, agile teams prioritize the most important features first and build those to a deployable state. Clients start seeing working pieces of the product much sooner, which means feedback comes in early and the product can be adjusted in real time. For Fireside, using agile meant they had a functional platform in a few months. It reduces risk of large delays because any issues are identified and resolved incrementally. By the end of the process, not only do you launch faster, but you also get a product that’s been validated at each step – leading to a better fit for the market when it goes live.
When should a company consider building an offshore team?
Companies should consider this model when they face hiring challenges, need to scale quickly, or want to increase development capacity without significantly increasing costs.
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