Veritiv Visual (formerly Orora Visual) is a division of the Orora Group, a global packaging and visual marketing leader operating in seven countries with over 6,800 employees. Specializing in optimizing enterprise operations and enhancing consumer-facing experiences, Veritiv Visual plays a key role in ensuring supply chain efficiency and brand visibility for major retail brands across North America.
- Retail Supply Chain & Visual Marketing
- Innovation Accelerator, Maintenance & Support
The Project
The Background
Veritiv Visual handled a high volume of operational documents, including invoices, compliance records, and shipping manifests, across their complex supply chain. These documents were reviewed and processed manually, resulting in delays, potential compliance risks, and inefficiencies that limited scalability. Veritiv Visual turned to ISHIR to build an AI-driven solution to intelligently process and verify these critical documents.
The Challenges
Veritiv Visual needed a full redesign and rebuild of a mission-critical B2B e-commerce portal used by plant growers who fulfill high-volume, custom-printed tag orders for a national home improvement retailer. The existing platform was outdated, difficult to maintain, and couldn’t scale to meet growing demand, putting both operational efficiency and a key retail partnership at risk.
Legacy Platform Limitations
The outdated e-commerce portal was hard to use, maintain, and scale, threatening core operational performance and jeopardizing a vital relationship with a major retailer.
Inefficient User Experience for Growers
Non-technical users, such as plant growers, found the interface unintuitive, leading to frequent order errors and a high volume of support requests.
Misalignment Between Business Needs and Tech Capabilities
The platform lacked a clear product roadmap, integration strategy, and governance framework, creating a growing gap between operational priorities and IT delivery.
Fragmented Technology Ecosystem
Legacy systems like Monarch MSRP and XMPIE operated in silos, resulting in disconnected workflows, data inconsistencies, and slow order fulfillment.
Project Goals
Modernize the Core Platform Architecture
Redesign the B2B e-commerce portal from the ground up using scalable, cloud-native technologies to ensure high availability, security, and long-term maintainability.
Streamline the Grower Experience
Deliver an intuitive, user-friendly interface tailored to the needs of non-technical plant growers to reduce order errors, minimize support dependency, and boost adoption.
Align Technology with Business Objectives
Establish a robust product roadmap and integration framework that translates operational goals into clear technical execution, governance, and scalability.
Unify Disconnected Systems
Integrate legacy platforms like Monarch MSRP and XMPIE into a centralized workflow to improve data accuracy, eliminate silos, and accelerate order processing.
The Process
Collaborative Discovery & Stakeholder Alignment
The project kicked off with deep-dive sessions involving Veritiv Visual’s IT team, business stakeholders, and ISHIR’s architects to align on objectives, user needs, and technical constraints. This ensured cross-functional buy-in and a shared vision for the rebuild.
Legacy Systems Audit & Integration Planning
ISHIR conducted a comprehensive audit of all legacy systems, including Monarch MSRP and XMPIE, to map dependencies and define an integration blueprint. This enabled a seamless transition strategy and minimized operational disruption.
Iterative Development & Tight Coordination
Custom development was executed in agile sprints, with constant coordination between ISHIR and Veritiv Visual’s IT and business teams. This ensured real-time feedback loops, reduced rework, and kept the solution aligned with evolving needs.
Testing, Training & Launch Enablement
Rigorous testing was followed by stakeholder training, rollout planning, and launch support to ensure a smooth go-live and rapid user adoption across the grower network.
Optimization & Scaling:
Post-launch, ISHIR continued to work with TengoInternet to refine features based on real-world user feedback. Enhancements were made to improve usability, performance, and automation.
Value Delivered
Streamlined Ordering and Fulfillment Workflow: The new portal digitized and simplified the entire plant tag ordering process, reducing friction for end users and improving overall workflow efficiency from order entry to fulfillment.
Significant Reduction in Errors and Manual Intervention: By eliminating legacy bottlenecks and automating key steps, the solution minimized human error and reduced the need for manual oversight, saving time and improving accuracy across operations.
Strengthened Retailer Relationship: The improved digital experience met the expectations of Veritiv Visual’s national home-improvement retail partner, reinforcing trust and enhancing the value of the ongoing business relationship.
Scalable Foundation for Future Enhancements: Built with flexibility in mind, the platform provides a robust architecture that can support future feature rollouts, integrations, and increased order volumes, ensuring long-term adaptability and growth.